A two-voice companion to Destinova Insights — the same thinking on being chosen rather than found, unpacked for the drive, the walk, or the slow coffee before the shift starts.
Hosted by Veronika & Loukas.
Veronika and Loukas close the trilogy by asking where "chosen" actually comes from — and set out The Five Pillars of Strategic Hotel Branding, the foundations that move a property from merely found to deliberately chosen.
Read the companion issue — Destinova Insights #31 →
Discovery is not free — it is rented. Veronika and Loukas walk through what a hotel actually pays to stay visible in the OTA feed, and why a property that is only ever found can never be chosen.
Read Destinova Insights #30 →More episodes land here every Friday, one for each new issue of Destinova Insights.